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introduction
@freshtone was one of the most rewarding early projects I took on—a chef with a $20,000 artisan pizza oven, big ambitions, and a nearly untouched digital presence. When we began, he had just 600 followers. Within one week, everything changed.
the challenge
The challenge was to build a strategy that didn’t just grow his following, but positioned him as a trusted authority in the wood-fired cooking niche. We needed to blend broad appeal with high-ticket product positioning—all while telling a compelling story.
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Our Approach and Results:
I leaned into authority-building and virality, crafting a strategy that focused on:
Strategic Content Positioning:
We used viral food content to build mass appeal, while carefully positioning the oven itself as a high-end tool behind the results.
Authority-Driven Branding:
@freshtone became more than a chef—he became a teacher, an artist, and a trusted voice in the wood-fired community.
Content Refinement:
A video that originally hit 2,000 views was re-edited under my direction. The result? It soared to 574,000 views and directly brought in over 2,400 new followers.
The Results: These numbers speak for themselves:
From 600 to 3,000 Followers
In just one week, we grew his audience 5x with intentional, refined content.
574K-View Viral Video
A simple re-edit turned a low-performing post into a high-impact, community-building moment.
$20K Oven Strategy
We launched a long-term playbook to convert fans into buyers by highlighting the oven just 10% of the time—keeping the content audience-first, product-second.
This wasn’t just a win for @freshtone—it validated a repeatable system. You don’t need gimmicks or over-promotion. You need the right positioning, the right edits, and the right strategy.
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