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introduction
Matt Schuster is a country singer/songwriter based in Nashville, TN, with over 3 million monthly listeners on Spotify and a record deal through Warner Nashville. As his career gained momentum, Matt recognized the need for a strong video presence to showcase his music and personality to a broader audience, particularly fans and industry leaders.
the challenge
Matt approached us needing support for video production. He didn’t have a dedicated team to help execute content ideas and was looking for someone to bring fresh perspectives and creative solutions. His goal was to connect more deeply with his audience while maintaining authenticity and showcasing his talent.
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Our Approach and Results:
We developed a video strategy centered on two key goals: amplifying Matt’s unique voice and highlighting his personality to strengthen his connection with fans. Our team focused on creating content that was both entertaining and engaging, blending storytelling with Matt’s natural charm.
We worked closely with Matt to brainstorm fresh ideas, producing videos that ranged from behind-the-scenes glimpses to trending, shareable formats that showcased his artistry in fun and unexpected ways. Every piece of content was designed to feel authentic while resonating with his audience and standing out in a competitive industry.
In 2023, Matt’s content generated over 25 million views, significantly expanding his reach. These videos not only deepened his connection with fans but also gained attention from industry leaders, new audiences, and even celebrities.
The success of this strategy reinforced Matt’s position as a rising star in country music while building a strong foundation for future growth.Through a combination of creative ideas and high-quality video production, we helped Matt elevate his personal brand, engage his audience, and leave a lasting impression across the music industry.
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